EAT Communications

Why Hire A Marketing Consultant?

During this time of economic instability most marketing departments are letting go of their full time employees and hiring short-term contractors to execute their marketing programs.

I have been doing some research on the benefits of a person like myself and I came across some articles in which you can read here, here and this one is a lot older but it does focus on hiring a marketing consultant.

Here are some highlights that can help you decide on if it is the right fit for your organization:

•    Quick turnaround time

•    Wide range of experience

•    Outside of the box thinking

•    Reduce Employer expenses - no health insurance or other perks

•    Skills are always being fine tuned with each new project

•    Up-to-date resume

Rumble to the Rock III – A Great Success in Downtown Squamish

As the Executive Director of the Squamish Business Improvement Association (DSBIA) I have to organize events for the community of Squamish to bring people into Downtown. This is the exciting part of my role.

I recently put on an event called Rumble to the Rock III, which was in partnership with the Squamish Classic Car Club and Trev Deeley in Vancouver. Both Squamish Classic Car Club and Trev Deeley were so much fun to work with!

I worked on logistics to close down two blocks of main street in Downtown, dealt with Ministry of Transportation - got a highway permit, encouraged local businesses to stay open, hired a great band called Tell Tales, set up/tore down seating for 275 bikers and promoted the event via Facebook and Twitter. Phew!

You can read more about the event here.

It was a HUGE success and so so so much fun!  There were 85 classic cars registered but 125 were there on site along with 275 bikes making a total of about 400. Not to mentioned the amount of people filling the streets. Tons!

The Classic Car Club did 50/50 draws and Trev Deeley got donations, as we were raising money for the Squamish General Hospital. Rumble to the Rock III raised about $3,000.00!